Writing
Writing is where I do my best thinking - long, slow, slightly obsessive work around entrepreneurship, marketing, and how businesses actually grow.
Books
Books are my favourite kind of work: deep research, ruthless organising, and the quiet satisfaction of turning ideas into something that lasts.
Publisher
Hercules Street Publishing
Title
Human First Marketing: The Art of Being Seen, Trusted and Remembered
Description
In this book, I reveal the theories, strategies and tactics my social media marketing agency uses to help some of the world's most exciting brands become impossible to ignore, deeply trusted and built to last. You will learn how to:
Harness the power of your audience with influencer marketing, relationship building community engagement, audience-driven content and paid ads that actually work.
Turn your team into marketing superstars with employee advocacy, executive social media and team-driven content.
Build your personal brand and learn how to network your way to becoming an authority in your industry.
Throw out the old rulebook and discover a new way to build a marketing strategy that truly connects.
Whether you're an entrepreneur wanting to learn the principles of marketing, a marketing student interested in understanding the psychology of marketing, or you just want to learn about the next big marketing idea - this book is your roadmap to success – by putting people first.
It's time to be seen. It's time to be trusted. It's time to be remembered. Are you ready?
Format
Hardcover, Paperback, Digital & Audiobook
Articles & Essays
I write articles to test ideas in public, especially where marketing and business decisions collide with people.
Publication
Smart Insights
Title
How Brands can Humanize their TikTok Strategy through UGC
Description
Many brands approach TikTok like another marketing channel and struggle as a result. This article explains why UGC, community, and human connection are essential to making TikTok work properly.
Publication
Management Today
Title
Digital Transformation Fails when Marketing is an Afterthought
Description
Digital transformation projects often fail not because of technology, but because marketing is brought in too late. This piece argues that involving marketing from the start is essential if change is to be understood, felt, and valued by customers.
Interviews
Interviews and conversations where I talk openly about marketing, entrepreneurship, and what I’ve learned building a business.
Publication
Authority Magazine
Title
Philip Treagus-Evans on Why Corporate Culture Matters in Business
Description
A wide-ranging conversation about entrepreneurship, leadership, and the role culture plays in building motivated teams, making better decisions, and creating businesses people actually want to be part of.