Books.

Books are my favourite kind of work: deep research, ruthless organising, and the quiet satisfaction of turning ideas into something that lasts.

Human-First Marketing

The Art of Being Seen, Trusted & Remembered

A person holding a book titled 'Human First Marketing' by Phil Tregus-Evans against a backdrop of green foliage.

Publisher
Hercules Street Publishing

Format
Hardcover, Paperback, Digital & Audiobook

Description

In this book, I reveal the theories, strategies and tactics my social media marketing agency uses to help some of the world's most exciting brands become impossible to ignore, deeply trusted and built to last.

  • Harness the power of your audience with influencer marketing, relationship building, community engagement, audience-driven content and paid ads that actually work.

  • Turn your team into marketing superstars with employee advocacy, executive social media and team-driven content.

  • Build your personal brand and learn how to network your way to becoming an authority in your industry.

  • Throw out the old rulebook and discover a new way to build a marketing strategy that truly connects.

Whether you're an entrepreneur, marketer, student or leader - this book is your roadmap to success – by putting people first.

Get your copy

  • "This is a modern marketer's bible that will you get you thinking and keep you honest."

    FREDDIE SASSOON
    Head of Marketing, The FA

  • "Phil has proven that human-first marketing isn't just effective; it's the way forward. This read isn't just for those emerging into the industry; it's for us all."

    KELLY WHYBROW
    Marketing Communications Lead, Kahoot!

  • "Finally, a marketing book that cuts through the noise and puts people at the heart of the strategy."

    ROBIN WAITE
    Author of Take Your Shot

  • "This book provides practical advice that is unapologetic. Phil is an important voice for marketing in the present and future."

    HARRY HUGO
    Co-Founder, The Goat Agency

  • "Human-first is a no-brainer marketing concept. Few people seem to get what it actually means and how to make this happen. Phil is the person you need to read."

    ROBERT CRAVEN
    Author of Grow Your Digital Agency

  • The future of marketing is human-first, and this book brings that concept together perfectly - a must-read for any marketer.

    RYAN HALL
    Founder, Friday Solved

  • "This book puts people back at the heart of marketing and is a must-read for anyone in the world of marketing and business."

    ROXANNE KINGSMAN
    Director, Spreckley

Pinball

The New Marketing Model for a World That Doesn’t Follow the Rules

Publisher
Hercules Street Publishing

Format
Hardcover, Paperback, Digital & Audiobook

Description

Most marketing books sell you the same lie: that it's a straight line. A funnel. A journey. Do A, then B, then C, and a customer pops out the other end. Real marketing behaves like a pinball. You launch it with intention, then it ricochets off a hundred things you never planned for, still moving forward, but almost never along the path you drew on the whiteboard.

Pinball is about what happens when you stop pretending you can control every bounce. Not anti-strategy, just anti-false-certainty. Once you see marketing for what it really is, a better question takes its place: what environment are you building, and what are you putting into it? The follow-up to the Amazon bestseller Human-First Marketing is being written now.