Thoughts.
I write to work through ideas that have caught my attention, usually around marketing, business, and people. Some pieces are published here and others elsewhere, but they all begin with curiosity and a question I haven’t quite finished answering.
Published Elsewhere
Articles and essays I’ve written for other publications, usually after someone has handed me a question or idea worth pulling apart.
Publication
Smart Insights
Title
How Brands can Humanize their TikTok Strategy through UGC
Description
Many brands approach TikTok like another marketing channel and struggle as a result. This article explains why UGC, community, and human connection are essential to making TikTok work properly.
Publication
Management Today
Title
Digital Transformation Fails when Marketing is an Afterthought
Description
Digital transformation projects often fail not because of technology, but because marketing is brought in too late. This piece argues that involving marketing from the start is essential if change is to be understood, felt, and valued by customers.